The first project we worked on with Jim Beams Red Stag brief was to partner the new flavoured Bourbon with party pioneers, opinion formers and taste makers, getting the brand to the right people in the right places, this was not just about the people attending the event – but also about infiltrating social networks and maximising the exposure through press.

We worked with White Label to partner Red Stag with Kigu to host a series of two events aimed at raising the brands profile in the notoriously difficult to reach student market. The launch event Forest Frenzy! was a massive animal rave-up set in epic indoor woodland, organised in conjunction with Kigu and Red Stag by Jim Beam. Life-sized trees, oversized conkers and multiple projections were all used to bring the outside inside. Kigu even erected a 110 sq m forest canopy over the entire dancefloor so that all of our animal guests could feel comfortable smashing it in their natural habitat! They played Musical Tents, did a raffle, had a Bugsy Malone cream pie fight and everyone had a bloody good time.

The second and final event in the series, Monster Raving Kigu Party was Red Stag and Kigu’s 2011 Halloween extravaganza, taking place in London Fields’ very own Netil House. An amazing line up of DJs played on a skeleton-shaking 20K sound system. We had incredible floor-to-ceiling projections, lighting, lazers, terrifying decor, smog, UV spiders’ webs, debaucherous party games, a Spook Yourself Zone, haunted photo booth and a ridiculously cheap bar, courtesy of the wonderful people at Jim Beam.

The second part of our Red Stag activity was to organise for Red Stag to be the pouring spirit at Florence Welch’s Birthday Party

The third and final section of our Red Stag brand activity was to place Red Stag as the only pouring spirit at Luv Luv Luv’s amazing invite only launch event where a very secret Florence and The Machine gig took place.